All About eBay Promoted Listing

An eBay promoted listing is a pay-per-click advertising program offered by eBay that allows sellers to promote their listings and increase their visibility to potential buyers. With promoted listings, sellers can choose to promote specific items or all of their eligible listings, and they only pay when a buyer clicks on their ad and goes to their listing page. In this article, we’ll provide a comprehensive guide to everything you need to know to promote an eBay listing, including how it works, how to set it up, and how to make the most of it.

How To Get Started?

Getting started with eBay promoted listings is a simple process that can help you increase the visibility and sales of your listings on the eBay marketplace. In this blog, we’ll provide a step-by-step guide to getting started with eBay promoted listings, along with some tips and best practices to help you get the most out of the program.

Step 1: Sign in To Your eBay Seller Account And Click On The “Promote” Tab

To promote eBay listing, you’ll need to have an eBay seller account. If you don’t already have one, you can sign up for one here: https://www.eBay.com/seller-center/registration/index.html

Once you have an eBay seller account, sign in to your account and click on the “Promote” tab. This will take you to the eBay promoted listings dashboard, where you can manage your campaigns and view performance data.

Step 2: Click on the “Create A New Campaign” Button

To create a new eBay promoted listings campaign, click on the “Create a new campaign” button in the dashboard. This will open a form where you can specify the details of your campaign.

Step 3: Select the Listings You Want to Promote and Set a Budget for Your Campaign

Next, you’ll need to select the listings you want to promote. You can choose to promote all your listings or select specific ones. You can also set a daily budget or a total budget for your campaign. The budget you set will determine how much you are willing to spend on your campaign.

Step 4: Set Your Bid Amount

The bid amount is the cost per click (CPC) you are willing to pay for each click on your promoted listings. The higher your bid, the more likely your promoted listings will appear at the top of search results or category pages. eBay promoted listings use an auction-based system to determine which listings appear at the top of search results and category pages, based on the bid amount and the performance of the listings.

Step 5: Choose Your Targeting Options

You can target your promoted listings to specific categories, keywords, or locations. This can help you reach the right buyers for your products. For example, if you sell sports equipment, you might want to target your promoted listings to the Sports category and to keywords related to sports equipment.

Step 6: Launch the Campaign

Once you have set up your campaign, review your campaign settings to make sure everything is correct. Then click “Submit” to launch your campaign. Your promoted listings will now appear at the top of search results or category pages, increasing their visibility and chances of being seen by potential buyers.

Once your campaign is live, you can monitor its performance and make adjustments as needed.

How eBay Promoted Listings Works?

eBay Promoted Listings is a pay-per-click advertising program, which means that sellers only pay when a buyer clicks on their ad and goes to their listing page. Sellers choose which of their eligible listings they want to promote and set a budget for their Promoted Listings campaign. eBay then displays the seller’s promoted listings in prominent locations on the site, such as the search results page or the eBay Deals page, to increase their visibility to potential buyers.

To set up a Promoted Listings campaign, sellers must first choose which of their eligible listings they want to promote. Eligible listings are those that are active and have a fixed price, and they must meet certain quality standards to be eligible for the promotion. Sellers can choose to promote all of their eligible listings or only specific items.

Once sellers have chosen which listings they want to promote, they must then set a budget for their Promoted Listings campaign. Sellers can also choose to set a maximum bid, which is the highest amount they are willing to pay per click on promote item on eBay.

Is It Worth Doing Promoted Listings On eBay?

Whether or not eBay promoted listings are worth it for your business will depend on many factors, including your goals, budget, and the type of products you are selling. Here are some pros and cons to consider when deciding whether to promote an item on eBay:

➕ Pros:

• Increased visibility: One of the main benefits of eBay promoted listings is that they can increase the visibility of your listings on the eBay marketplace. By promoting your listings, you can increase their chances of being seen by potential buyers and drive more traffic and sales to your products.
• Targeted advertising: With eBay promoted listings, you can target your advertisements to specific categories, keywords, or locations. This can help you reach the right buyers for your products and increase your chances of making a sale.
• Pay-per-click: eBay promoted listings is a pay-per-click advertising program, which means that you only pay when a potential buyer clicks on your promoted listing. This can help you control your advertising costs and ensure that you are only paying for actual clicks on your listings.

➖ Cons:

• Cost: One potential downside of eBay promoted listings is that they can be expensive, especially if you are bidding on competitive keywords or categories. It’s important to carefully consider your budget and determine whether the cost of eBay promoted listings is worth it for your business.
• Competition: Because eBay promoted listings is an auction-based system, you’ll be competing with other sellers for placement at the top of search results and category pages. This can make it more difficult to get your promote item on eBay to appear prominently, especially if you have a low bid or low-performing listings.

Who Is Eligible For eBay Promoted Listings?

To be eligible to use eBay promoted listings, sellers must meet certain requirements and have an active eBay seller account in good standing.

Here are the general eligibility requirements for eBay promoted listings:

• Active eBay seller account: To use eBay promoted listings, you must have an active eBay seller account. This means that you must have completed the registration process and be able to list and sell items on the eBay marketplace.
• Good selling history: To be eligible for eBay promoted listings, you must have a good selling history on eBay. This typically includes at least 25 transactions and a minimum feedback score of 50.
• Good performance record: eBay promoted listings are available to sellers with a good performance record, as measured by their feedback rating. To be eligible, you must have at least a 98% positive feedback rating.
• Account in good standing: To use eBay promoted listings, you must have an account in good standing, with no negative feedback or policy violations.

These are just general guidelines, and eBay may have additional requirements for eligibility depending on the specific requirements of your account. To determine whether you are eligible to promote an item on eBay, you can sign in to your eBay seller account and check the “Promote” tab.

How Do You Qualify for Promoted Listings?

If you are not eligible for eBay promoted listings, there are a few steps you can take to make yourself qualified. Here are some suggestions:

• Meet the minimum requirements: To be eligible for eBay promoted listings, you must have an active eBay seller account, a good selling history, a good performance record, and an account in good standing.
• Build your selling history: To qualify for eBay promoted listings, you must have at least 25 transactions and a minimum feedback score of 50. If you have fewer transactions or a lower feedback score, you can work on building your selling history by listing more items and working to earn positive feedback from your buyers.
• Improve your performance record: To be eligible for eBay promoted listings, you must have at least a 98% positive feedback rating. If your feedback rating is lower, you can work on improving your performance by providing good customer service, accurately describing your products, and resolving any issues that may arise in a timely and satisfactory manner.
• Keep your account in good standing: To qualify for eBay promoted listings, you must have an account in good standing, with no negative feedback or policy violations. If you have negative feedback or have violated eBay’s policies, you will need to work on improving your account by addressing any issues and following eBay’s rules and policies.

Do eBay Promoted Listings Work?

Do eBay promoted listings work for everyone? It’s a question that many sellers ask when considering whether to use the program to promote their listings on the eBay marketplace. While eBay promoted listings can be a useful tool for increasing the visibility and sales of your listings, it may not work for everyone. Here is a breakdown of the factors that can impact the effectiveness of eBay promoted listings, complete with subheadings to make it easy to understand.

Product Offering

• Quality: To get the most out of eBay promoted listings, it’s important to have a high-quality product offering. This includes well-written and accurate product descriptions, good-quality photos, and competitive prices. If your products are not of good quality or are not accurately represented, it may be difficult to generate sales through eBay promoted listings, even if your listings are highly visible.
• Demand: Another factor to consider is the demand for your products. If there is not a strong demand for your products, it may be difficult to generate sales through eBay promoted listings, even if your listings are well-promoted. To maximize the effectiveness of eBay promoted listings, it’s important to research the demand for your products and make sure there is a market for them.

Marketing Budget

• Bid amount: To get your promoted listings to appear prominently on eBay, you’ll need to bid higher than your competitors. This means that you’ll need to have a marketing budget that allows you to bid competitively. If you have a small budget, it may be difficult to get your promoted listings to appear prominently, even if you have a good product offering.
• Cost per click: In addition to the bid amount, you’ll also need to consider the cost per click (CPC) for your promoted listings. The higher your bid, the higher your CPC will be. If your budget is small, you may not be able to afford the high CPCs required to get your promoted listings to appear prominently.