Funding for Business: Online Business Growth

Funding for Business: Online Business Growth?

Online businesses have been a trend for a while now, and most business owners invest in this. In a 2020 study, over 1.79 billion people have shopped online, which could rise to 2.14 billion by the end of 2021.

Are you interested in owning an online business? Do you ever wonder how to get funding for your online business? Keep reading because we are here to give you tips to fund and grow your online business!

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How to Get Funding for a Business

Whenever you plan to start a business, it will require funding to get off the ground and start production. Start-up businesses have to deal with seeding investment, while ongoing ones need financial growth and working capital. Therefore, owners usually look for different funding resources for businesses to help them fill the cost they need. 

Prepare the Business Plan for Funding

Whenever you ask yourself, “How do I fund my business?” or “How do I get to finance the business?” The first thing you should do is evaluate your goals and create a business plan. This will give you the opportunity to realize ideas and contemplate the growth your business needs within a period of time. 

There are three things you should consider before deciding on the business growth fund you need, and these are:

Knowing the Current State of Your Business

1 Awareness of the current state of your business will determine the amount you should seek from lenders. It’s an important step business owners should not forget about. Your business might be a start-up or a small business transitioning to eCommerce — whatever it might be, knowing where your business’s position will help you find the appropriate financers. 

Determining the Objectives of Your Business

2 Prioritize setting the objectives of your business. Determine its purpose, the reason for its existence, and write down the goals you want it to achieve. Knowing where you want to be with your business will help you outperform competitors in the market and assist you in directing your business to the right path as you follow clear goals and objectives.

After identifying the objectives of your business, you can start working with figures. It’s essential to make sure that you get your estimation right to avoid issues that may hinder the objectives. For instance, if your business objectives don’t necessarily need huge funding, don’t request a higher sum of money.

Setting the Time Frame

3 Business goals and objectives require time frames for planning, execution, and evaluation. Setting time frames will help you work toward your goals and objectives more efficiently. Time frames will also guide you in measuring the effectiveness of your business’ progress. Failure to set a time frame for your business goals will imply that you may not bring them to reality. 

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Finance the Growth of Business

After you understand the aspects of business growth, let’s now discuss sources of funds for the business. These resources will depend on how much funding you need, the level of risk that you are willing to take, and how funding options are accessible for your business. Looking for funding sources for your business’s growth will not be easy, and most likely, you’ll combine multiple funding methods to increase income and boost growth.

Here are few common methods worth exploring:

Seek Assistance From Family and Friends

1 One of the simplest ways to increase funds for your business is through the help of family and friends. This is because they know you better than anyone and are willing to listen and believe your goals. For successful funding from your family and friends, you might want to consider preparing a formal financial project and business plan to convince them about your objectives.

Angel Investors

2 Angel investors are designed for start-ups and businesses that look promising and have potential. They are individuals who can provide capital for companies in exchange for convertible debt or ownership equity. These investors are commonly looking for businesses that they can fund to get a return on their investment.

It will all depend on how much control you want to have over your business. If you plan to grow your business and sell it to acquire more businesses and potentially go big, seeking angel investors can be the most suitable choice for you. However, if you plan to grow your business and run it yourself for as long as you can, review your options again before approaching angel investors.

Bank Loan Application

3 If you’re on good terms with your financial institution, start researching your bank’s business loan offerings. Bank loans usually provide medium or long-term finance. They set the fixed period over which loan is provided, the rate of the interest, and the timing and cost of repayments. Even though certain lending policies in bank loans can be complicated, banks are still willing to support your business. 

Credit Card

5 Using credit cards is risky because failure to maintain consistent payment may affect your credit score rating. You might also get trapped if you fall short of the required monthly payments. However, using your credit cards responsibly can save you the stress of looking for funds and help you to enhance your cash flow. 


6 Bootstrapping is financing your business with your own money through savings, personal loans, home equity lines, or credit cards. Many business owners bootstrap until their business is profitable instead of borrowing or raising funds for their business. Another benefit of bootstrapping is that you will be able to retain complete control and ownership of your business.

This can be a great way to start a business without worrying about extensive loans and monthly payments that will add stress and pressure to you, aside from running the business. However, if you’re planning to scale up your business immediately, it will be a wise decision to bring in outside sources of funding.

Small Business Administration (SBA)

7 SBA guarantees loans to start-ups and small businesses. They actually don’t make loans directly. Instead, it warrants loans so that commercial banks can safely process them. This type of loan is usually applied and administered by local banks.

For certain types of loans, such as for start-ups, SBA normally requires at least one-third of the required capital to be supplied by the business owner. The rest of the amount must be guaranteed by personal assets or reasonable business.

Things to Consider Before Receiving Business Financing

Business financing involves money, and money can be the source of predatory business practices and scams. To avoid these problems, here are some reminders you should take note of:

Be Cautious

Dealing with different people can be risky. This is why you need to be cautious about who you get funding from. Even if they are from people who are close to you, it’s still best to look out for yourself and don’t let your guard down. There are funding companies for businesses that are a good source of capital, while some are not. Remember that every established source of investment should be handled with utmost vigilance.

Do Proper Documentation

Before spending any of the investment money, make sure to do the legal work properly. Look for professionals who can legalize the papers. In this way, your contract will be well-documented, and if some problems arise later on, your business will be safe.

Beware of Expectations

When receiving investment, one of the rules is that never spend or use the money that’s not yet in your possession. Companies and small businesses often get investment commitments and contracts for expenses, but the investment can still not push through. This will cause you trouble and affect your business. 

Ask for Help and Be Responsible

Expect financial challenges along the way when you start your business. You might end up asking for money from your family and friends as a last resort. When this happens, always make sure to pay them back on time and in full as if they’re a proper lending company. This is to protect your integrity while maintaining a good rapport with them.

Be Ready to Launch

Seeking funds for your business is the hardest part of planning, but it’s also the most rewarding. However, without the proper information, you may not be able to know sources of funds for business. Check the options above and make a wise decision on choosing the appropriate funding to grow your business. 

If you’re struggling to search for capital to increase the growth of your business, speak with working capital experts like PIRS Capital. PIRS Capital is a company that provides online funding for the business. It has connected all major e-commerce platforms to ensure a hassle-free funding experience. As a result, the company has successfully funded a thousand online stores with the capital they need for their business to grow. Connect to PIRS Capital for assistance on your business fund today.

Written by: Mitchell L.

I work with companies that sell products on platforms such as Amazon, Shopify, Walmart, Ebay, Etsy, etc. I understand that every business is unique and thats why I form genuine relationships with owners so I can help them reach their goals and find success through our working capital solutions.


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Eligibility Requirements
  • Owner or majority owner must be a US citizen
  • Must have US bank accounts
  • Have to be selling for at least 1 year
  • Minimum sales per month has to be $15000 USD