Walmart+ is a membership that comes with a wide range of benefits—some of which may be surprising. Is a Walmart Plus subscription worth the money? Read on to learn all about the service, and see for yourself!
What Is Walmart Plus?
Walmart Plus, or Walmart+ is a subscription-based membership that offers perks like free delivery, mobile scan & go abilities, and discounts. Walmart has found that this membership can help save members over $1,300 per year, if you take advantage of their numerous benefits.
So, what does Walmart Plus include? There are all kinds of Walmart Plus benefits:
Free delivery from your local Walmart, with no item markups
One of the main benefits of Walmart+ is that it offers free delivery on orders of $35 or more. This means that subscribers can skip the trip to the store and have their groceries and household essentials delivered right to their doorstep. With Walmart’s expansive inventory, subscribers can easily find everything they need without leaving the comfort of their homes.
Free shipping for online orders, with no order minimum
Thousands of items are eligible for free shipping for Walmart+ members. Get your orders fast and without extra fees.
Savings on fuel at over 14,000 locations
Walmart+ provides members with access to member prices on fuel. This means that subscribers can save 5 to 10 cents per gallon when they fill up at certain locations.
Access to Walmart Rewards
Some items allow Walmart+ members to earn rewards. You can accumulate those rewards and apply them to your purchases for a discount.
A mobile scan & go feature
This allows you to scan items while you’re shopping at Walmart, so you can avoid waiting in long checkout lines. The feature also helps you keep track of your total while you shop.
Early access to promotions and product releases
Customers can take advantage of sales before they are available to the general public. This is a great perk before huge sales like Black Friday and Cyber Monday.
The ability to return items from home
If you need to make a return, you can set up a pickup directly from your house. No need to print or repackage anything.
Video streaming with Paramount+ and Pluto TV
Enjoy tens of thousands of TV episodes, movies, and more.
There are also limited-time offers that you’ll have access to. At the time of writing, here are a few of the limited offers you can get with a Walmart+ subscription:
- A 30-day free trial for Scribd, plus 40% off the subscription
- 50% off a year of tech support through True Network Solutions
- Six months of free SiriusXM, as well as free streaming on the SXM app
- 1 free month at the Cinemark Movie Club
How Much Does Walmart+ Cost?
After reading all of the benefits of Walmart+, you might be wondering how much a subscription costs. Well, the Walmart+ cost depends on whether you have a monthly or annual subscription.
- Monthly: $12.95/month
- Annually: $98/year
Keep in mind that these prices are before tax.
We have some good news for you, if you aren’t sure whether Walmart+ perks are worth the subscription price. Walmart offers a 30-day free trial for this membership. There’s no commitment, and you can cancel at any time. So, you can see for yourself whether you’ll get enough use out of the array of benefits.
See Also:
How Does Walmart+ Compare to Amazon Prime?
First, there is a price difference; Amazon Prime costs $14.99 per month or $139 per year. However, there is also a hefty student discount. Students can get an Amazon Prime membership for only $7.49 per month or $69 per year. Furthermore, depending on your EBT or Medicaid status, you may be eligible for a subscription price of $6.99 per month.
Amazon Prime also has a huge assortment of benefits, including:
- Free shipping on qualifying Prime purchases
- Access to Prime Video, Amazon Music, and Prime Gaming
- An exclusive shopping “holiday,” Prime Day, with huge promotions
- A discount on many Whole Foods Market products, plus delivery for a fee
- Access to the Amazon Fresh program, in certain locations
How Do Walmart Sellers Benefit From Walmart+?
So far in this guide, we’ve focused on the perks that Walmart+ brings to subscribers. However, there is another side to consider: Walmart sellers.
Walmart is one of the world’s leading retailers, with a strong reputation and decades of experience. Sellers on the Walmart Marketplace stand to benefit hugely from this fact. In Q4 of 2022 alone, Walmart.com had over $150 billion in net sales. At that time, there were approximately 170 million SKUs, and more are added every day.
Marketplace sellers are able to provide customers with a seamless shopping experience across both the Walmart app and Walmart.com. Sellers who don’t have an app of their own can leverage Walmart’s loyal customer base through the Walmart app—which topped 2021’s ranking of shopping apps with the highest number of active monthly users.
Walmart Marketplace sellers have access to many features and tools to help them deliver a better customer experience and drive brand awareness. One such feature is Walmart Connect, which offers search enhancements, strategic placements on the app and website, in-store digital ads, and brand interaction opportunities.
Walmart also helps drive conversions through strategic pricing via their “Every Day Low Price” strategy. Marketplace sellers unlock the Pricing Opportunities dashboard, allowing them to offer customers excellent prices and increase their chances of earning a Buy Box.
The Walmart Buy Box is often awarded to the seller who offers the most affordable price for an item. When a seller wins the Buy Box, their product is set as the default for a listing’s “Add to Cart” button.
Another advantage of selling on the Walmart Marketplace is WFS, or Walmart Fulfillment Services. This features offers hassle-free fulfillment, with no inventory minimums or maximums. It’s simple to get started: you’ll join the Walmart Marketplace to unlock access to the WFS, and then set up your listings. Just ship your inventory to a WFS warehouse, and they’ll store, pick, pack, and mail out your orders. And what’s more, your customers will get to benefit from the low-cost, 2-day shipping that WFS offers (keep in mind that this is only during Walmart’s non-peak seasons).
Final Thoughts
Walmart+ offers numerous benefits, both to shoppers and sellers. The monthly price is reasonable, and it’s more affordable than Amazon Prime. Furthermore, Walmart Fulfillment Services have proven to significantly boost sales for sellers.
If you are considering becoming a seller on the Walmart Marketplace but are in need of venture capital, give us a call today at PIRS Capital! We strive to help entrepreneurs like you get their businesses up and running.
I work with companies that sell products on platforms such as Amazon, Shopify, Walmart, Ebay, Etsy, etc. I understand that every business is unique and thats why I form genuine relationships with owners so I can help them reach their goals and find success through our working capital solutions.
