A Comprehensive Guide to Becoming an Amazon Influencer

Becoming an Amazon influencer is an alternate–and quite fun–way to promote things online. You can experience the excitement of selling things (albeit not your own) without taking on any of the usual business risks (such as investing in inventory or covering operating expenses).

There have been a few years of experience with the Amazon Influencer Program. However, acceptance into this program is more competitive than Amazon’s affiliate program. However, it’s not an impossibility by any means.

The hardest aspect isn’t setting up shop so much as it is becoming welcomed into the community. It’s simple once you’ve been accepted into the program. You don’t need to return to square one because you have an established social media presence and proficient social media abilities.

With all that said, if you want to become an Amazon influencer, then this article has everything you need to know!

Who Can Be an Amazon Influencer?

The Amazon Influencer Program, which launched in 2017 (and is not to be confused with the Amazon Associates Program), provides influencers with multiple opportunities to earn supplemental income.

For instance, influential people can:

• Establish an online storefront to sell goods
• Post the link to their Amazon storefront on your profile.
• Use social media to disseminate affiliate links

You don’t have to be an affiliate to apply to be an Amazon influencer, but the marketplace is picky about who it accepts into the program. However, there isn’t a hard and fast list of prerequisites either. If you want to join the ranks of their opinion leaders, you must:

• Live in the United States, Canada, the United Kingdom, France, Italy, Germany, Spain, or India (or run a business there)
• TikTok profile, Facebook business page, Instagram business page, or YouTube channel with a sizable, active following (no minimum follower count required; engagement is more crucial).
• Create an account with Amazon.

Despite their similarities with the Amazon Associates Program (in both, you can make a commission on sales), anybody can sign up for the Amazon Associates Program.

How Much Money Do Amazon Influencers Make?

Each time one of an influencer’s followers makes a purchase on Amazon as a direct result of that influencer’s recommendation, the influencer receives a commission or bonus from Amazon. They have the opportunity to not only make money but, in some cases, to receive free things or services by simply agreeing to the terms and conditions.

The potential earnings from sales commissions will vary depending on the products. In the Amazon Games category, for instance, influencers can earn a flat 20% commission on eligible orders. There is no higher commission than this. For other types of merchandise, the variation can be as high as 10%.

Here’s what to anticipate from bounty events, should you choose to devote your attention to them:

• When someone signs up for a free trial of Amazon Prime, you’ll get $2.
• Amazon Baby Registries that have at least one item added to them earn the creator $3.
• There is a $5 bonus for each new subscriber to The Drop’s text alert service.
• For each new Audible Premium Plus subscriber, you’ll receive a $10 bonus.

These sums may seem negligible, but they can quickly add up. As reported by Small Business Trends, this might cost a company up to $1,500 monthly.

How to Become an Amazon Influencer

Does becoming an influencer look good to you after you’ve read all of the above? Good! If you seriously want to pursue this as a career, then we will show you exactly how you can do that in a few easy steps. Here they are:

Getting Registered

First, visit the Amazon Influencer page and click the yellow “Sign Up” button in the header image’s middle.

When you click that link, you’ll be prompted to sign up for a new Amazon account or sign in with an existing one. In order to sign up for an Amazon account, you’ll need to provide the usual information. You’ll have to give them the following bits of information for registration:

1. Full name
2. Email
3. Password
4. Physical address

The Influencer program is accessible via Amazon customer accounts. After completing the customer information form, the bulk of the data is carried over to the influencer application. To begin the registration process, please fill out the following details:

• Information about, or access to, your most popular social media account
• A profile picture; should be at least 250 pixels.
• A header picture (size: 1810 x 402 pixels).
• Your name
• A short bio of yourself in no more than 350 characters,
• Your complete social media profile information, including YouTube, Instagram, Facebook, and Twitter usernames and links.
• The address to which you want all updates and reports sent

Applying to the Amazon Influencer Program

At first, you’ll be asked to select one of three social networking sites: YouTube, Instagram, or Facebook. As of this writing, Twitter has not been included.

If you select either YouTube or Facebook, you’ll have to connect your Amazon account. If you select Instagram, you’ll be asked for your Instagram username, the number of posts you’ve made, and the number of followers you have.

You should go with the platform where you have the most followers. The more people that support you, the better your chances of being chosen. However, micro-influencers might increase their chances of success by interacting with their followers.

Creating the Storefront

Amazon Brand Registry participants can boost sales by opening online shops. There is a separate Amazon storefront just for Amazon influencers. This shop is what sets your Amazon Associates account apart from the rest.

It would be ideal if you promote the things that you actually use. The most effective Amazon Influencer Program participants share photos of themselves using the product. There is not much room for personalization on the storefront, though, so don’t get your hopes up too high. The design options are restricted to scrolling through various lists of the products you’ve selected.

You should use a profile picture and a header picture to set yourself out from other storefronts.

Completing Your Storefront: A Guide for Amazon Influencers

There are a few things to bear in mind when stocking your shop. If you’re well-known enough, companies will try to work with you. Influencers with a large following can shop from any number of their favorite companies on Amazon.

However, your advertising focus will largely be determined by the following:

• The nature of the content you create
• The communities you frequent and the brands you love
• Is it a good fit for your influencer marketing strategy?

Below, we will discuss these points in finer detail:

Considering Content Types

The works of various content makers vary widely. Content types include weblogs, movies uploaded to YouTube, short-form articles, and photographs. While most topics do have at least some overlap, the goods that would do best with your specific focus could be different.

A beauty blogger, for instance, will frequently photograph themselves while dressed and made up.

The Social Network

Amazon prefers its customers to be on certain platforms, but it doesn’t mind if you use others. You can start a blog on WordPress, Tumblr, Reddit, or LinkedIn. However, you will need to use one of Amazon’s approved accounts if you want to shop there.

Your preferences in products will be affected by the social networks you visit. An active LinkedIn member is more likely to suggest marketing-related reading, whereas the Amazon influencer requirements for an Instagram model will focus on quick videos or photos.

Products you Enjoy

Joining an Amazon affiliate program is a great way to put yourself out there. You probably won’t recommend items that you don’t like using yourself. Attempting to fake sincerity in exchange for a large commission rarely ends well.

You should search for items that provide engaging content. You should probably pass on the featured product if you can’t picture yourself posting a video, blog post, or photo about it on your site.

Your Branding and Relevancy

Your influencer brand should gather value from the merch you choose to sell. The product you’re considering might not be a suitable fit if it doesn’t seem to fit in with your brand’s image. It would make sense to advertise baby toys on a mommy blog. However, promoting baby toys with combat flashlights could lead to consumer confusion.

Find a way to make it relevant to your audience, please. In that case, you should probably reconsider selling it on your Amazon storefront.

Strategies for Promoting Your Amazon Influencer Storefront

You can move on to storefront promotion once you have built your Amazon presence via influencer marketing. The shop’s completeness is an advantage over Amazon’s regular affiliate program.

If people open the link and don’t like the product you were promoting in your blog or video, they still might find something else of interest. Here are some short suggestions for advertising your shop:

1. You can write whatever you want into the brief bio section of any profile. You should put a link to your Amazon storefront in your social media bio if you want it to be your primary source of revenue.
2. Ensure there’s a link on your homepage that users may click to return to your site from their social media profiles. You can put the link right next to your site’s navigation menu to make it seem like an organic part of your page. If you have a “about” section, it should not be buried too deep.
3. It’s important to develop content showing you using these things, whether through blogs, videos, or photographs. The finest content from influencers isn’t overtly “salesy.” Instead, it zeroes down on relevant aspects of your site and promotes related products as though they were intrinsic to your narrative. Some artists throw in product placement as an afterthought.  Some people will write comprehensive product reviews, some of which will include an affiliate link. Take caution that the promotion of a product doesn’t come at the expense of the value your content provides.
4. While Amazon may only need one social networking site, that shouldn’t be the case for you. When you have access to several channels, you can reach more people. Spread the word about your foray into a new social network using your established channels of communication. Promote your new Tumblr by tweeting about it or making a video about it to upload to YouTube. A new page’s affiliate potential can be greatly increased by collaborative promotional efforts.

You should expect to make a respectable sum once all of your advertising efforts pay off. If this sum is insufficient, you may wish to look into Amazon Bounties.

What Are Amazon Bounties?

Bounties are an extra way to make money on Amazon. When Amazon offers a prize, it’s usually to draw attention to one of its products or services. Flat fees replace commissions, guaranteeing a regular income stream. Here’s how to get bounties:

• Access your Influencer or Associate account here.
• Check out the Bounty page.
• You can choose a bounty that best fits your influencer brand after browsing the available options.
• To share this content on your website or social network, select the appropriate “get link” or “get banner” button.

Influencers are not the only ones who can participate in the Amazon bounty program. You can’t add these links to your Influencer marketplace as products because of this. Instead, these advertisements work best in blog entries or on websites. Use caution with the banners because an overabundance of them can hurt your website’s usability.

Understanding the Payment Process

Being an Amazon influencer has its drawbacks, one of which is the length of time it takes for payments to be processed and deposited. According to their policy, you won’t get paid until 60 days following the end of the month in which the products were purchased. If a consumer made a purchase in July using your custom URL, you wouldn’t see the money until the end of September.

Like any other aspect of life, there are some caveats and requirements that must be met. You won’t get paid, for instance, if the buyer cancels the order or if it hasn’t been dispatched yet.

So, remember this payment schedule and its nuances, and work accordingly.